SmartHub

You don’t need to build an ad exchange from scratch to run one under your brand. With SmartHub, the quickest path to a live, branded marketplace starts by setting your goals (revenue targets, formats, geos), applying your logo and domain, and selecting the inventory types you’ll trade first. A guided setup helps you map endpoints, SSL, and bidder settings. An embedded specialist handles adapter configuration, seat mappings, and QA so your production-ready bidder can go live in roughly a week. While this is finalized, you can pre-connect to a vetted pool of DSPs and SSPs, seed test traffic, and run end‑to‑end checks—so day‑one trading begins with real demand and measurable supply.

Operational work happens in a clean console. Create campaigns and deals with budgets, pacing, frequency, and dayparting. Define granular audience slices—by geo, device, OS version, connection type, context, or customer lists—and set floors and bid caps per segment. Upload and organize creatives with asset categorization, then apply policy checks and automated filters to enforce brand safety and regulatory rules. Use the Traffic Filter to identify invalid activity and shut down risky sources automatically. Traffic Control smooths QPS spikes with rate limiting and queuing, keeping auction latency steady during peak moments and protecting your cloud bill.

Optimization is continuous and fast. Dashboards refresh in about 1.5 seconds, letting you watch QPS, win rate, eCPM, CTR, viewability, and IVT almost in real time. Spin up rules that react without manual effort (e.g., adjust price floors when win rates dip, increase caps on high‑engagement segments). Run A/B tests across creatives, supply paths, and pricing strategies. Export logs and reports via API to your BI stack, trigger alerts to Slack or email with webhooks, and automate daily pacing checks. Most clients see payback within a quarter thanks to rapid launch, built‑in liquidity, and rule‑based yield management. Expand from display into video, CTV, and in‑app as soon as your first lanes stabilize.

Scaling is structured and safe. Onboard partners with private marketplaces and programmatic guaranteed deals, using templates for deal IDs, billing terms, and seat alignment. Faculty Management (staff administration) assigns roles, limits permissions, and records activity to simplify audits and training. Developers can test changes in a sandbox, wire up APIs, and build custom workflows. Advanced filtering lets you query inventory slices (by partner, format, or GEO) and reallocate budget with a few clicks. Security controls—IP allow/deny, TLS, and detailed audit trails—combine with Traffic Control and Traffic Filter to keep the platform stable, compliant, and ready for growth.